Aktualności
The Wielton Group launched its first company in Africa in 2017, based in Abidjan, the largest city in Côte d'Ivoire. And in 2020, a Wielton Africa subsidiary was established in Casablanca, Morocco. In order to meet the distinctive requirements of the Moroccan market, after five years of operations in the country, the company has entered into a partnership with ORLEN OIL. Thanks to the cooperation initiated in November 2024, a wide range of ORLEN OIL lubricants will be available for Wielton Group's Moroccan customers.
- Morocco's growing attractiveness in terms of foreign investment is also a great opportunity for local companies. Focusing on the company's development and building our presence in Africa, we have decided to expand our range of products and establish cooperation with ORLEN OIL, which will enable us to provide the Moroccan market with high-quality specialised lubricants. I am convinced that this partnership will bring benefits, including for local hauliers and industrialists. This action also fits in with the new strategy of our subsidiary Wielton Africa. We want to provide Polish manufacturers in the broader transport and logistics industry with a secure sales platform in African markets, where we have been successfully operating for almost a decade. - Artur Pietrzak, Managing Director of Wielton Africa.
The cooperation was officially launched on 27 November during a meeting in Casablanca, where representatives of both companies met to discuss the terms of the cooperation and present a joint action plan and development of the lubricant offering.
- The development of ORLEN OIL's lubricant offering on the Moroccan market is not only a step towards increasing our presence in the region, but also an opportunity to provide innovative solutions to support the local industry and automotive sector. Cooperation with Wielton, a renowned manufacturer of trailers and semi-trailers, opens up new opportunities for us. We plan to create a co-branding that will bring together high-quality brands from Poland and Europe, which will create synergies between our products and the local market. We aim to ensure that our solutions are not only tailored to the specifics of the Moroccan industry, but also respond to its needs and expectations. - Grzegorz Głuch, Commercial Director, ORLEN OIL.